About us

How ISM™ came to be known as the most comfortable bike seat in the world.

Ideal Saddle Modification (ISM) is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following a bike ride with his wife, Laura, Steve sketched out a design for a seat he thought would eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That’s a significant milestone for an industry that hasn’t seen a major saddle change in years.

Flash forward to today — through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM™.

Over the years, ISM has seen success with Ironman wins, Olympic medals, Road Racing and countless age group victories. Pros and amateurs alike are finding riding and competing comfortable again.

ISM saddles are available through certain local bike shops. If you can’t find one locally, email or call us and we can courier one to you.

Take one for a ride, and discover why ISM™ is revolutionizing the bicycle industry, one comfortable saddle at a time. Your body will thank you.

ISM South Africa

Contact Details:

Physical Address:

Postal Address:

Tel: 082 335 5049

4 Glenfillan Estate,

P.O. Box 650983

Fax: 086 666 2289

Outspan Road


Email: Info@ismsa.co.za